Local Seo is basically is the optimization of your business to generate traffic from location based searching. The sharp increase in the use of mobile and on the go searching has seen local optimization becomes one of the most important things for business right now. As a matter of fact, local search optimization is no longer just about local and pops-shop; many businesses are practically changing the way they have been doing things and are not taking advantage of this new trend.
Why is Local search optimization so important or business?
If you have read and heard a lot about this new marketing trend, it is very likely you have asked yourself the same question. To get you started, here are top reasons why local seo is the next big thing for businesses in and around the world, regardless of the size.
If you have been using Google search for the longest time, you will realize it loves giving us individualized results. While it comes with customized and predictive features, if you are logged into your Google account, the search is normally generated based on your search history and your Geographic location. Unbelievable isn’t?
Google loves local business
Over the last few years, Google, one of the world’s largest search engines, has shown slight favoritism toward smaller, newer and more agile business and companies. The best part; while most of the Google rankings biases have to do with brand history, as well as, authority, it also want to give people what they want.
Sharp increase in the use of mobile and wearable devices
Each and every year the number of online searches performed on mobiles are soaring through the roof, and the majority of these searches are actually performed when people are on the go. As a result of this new trend, it is expected that proximity based searches will likely start to become popular, and everything searched will be based on hyper-specific locations and not on regional basis.
Competition is sharply increasing
Each and every day, new sites are created and tons of new businesses stabilize as formidable enterprise. In direct response to this new trend, search visibility significantly dropping in many areas with new features such as the Knowledge Graph taking over search results; and as this continue, business owners will actually be forced to find smaller target niches in order to achieve relevant authority. One of the best ways to do that is to optimize locally.