What is Local Seo and Why It Is The Next Big Thing For Businesses – Adelaide SEO Speaks

Local Seo is basically is the optimization of your business to generate traffic from location based searching. The sharp increase in the use of mobile and on the go searching has seen local optimization becomes one of the most important things for business right now. As a matter of fact, local search optimization is no longer just about local and pops-shop; many businesses are practically changing the way they have been doing things and are not taking advantage of this new trend.

Why is Local search optimization so important or business?

If you have read and heard a lot about this new marketing trend, it is very Adelaide-search-engine-optimisation-300x300.jpglikely you have asked yourself the same question. To get you started, here are top reasons why local seo is the next big thing for businesses in and around the world, regardless of the size.

Individualized results

If you have been using Google search for the longest time, you will realize it loves giving us individualized results. While it comes with customized and predictive features, if you are logged into your Google account, the search is normally generated based on your search history and your Geographic location. Unbelievable isn’t?

Google loves local business

Over the last few years, Google, one of the world’s largest search engines, has shown slight favoritism toward smaller, newer and more agile business and companies. The best part; while most of the Google rankings biases have to do with brand history, as well as, authority, it also want to give people what they want.

Sharp increase in the use of mobile and wearable devices

Each and every year the number of online searches performed on mobiles are soaring through the roof, and the majority of these searches are actually performed when people are on the go. As a result of this new trend, it is expected that proximity based searches will likely start to become popular, and everything searched will be based on hyper-specific locations and not on regional basis.

Competition is sharply increasing

Each and every day, new sites are created and tons of new businesses stabilize as formidable enterprise. In direct response to this new trend, search visibility significantly dropping in many areas with new features such as the Knowledge Graph taking over search results; and as this continue, business owners will actually be forced to find smaller target niches in order to achieve relevant authority. One of the best ways to do that is to optimize locally.

Precise Group | Not Your Average Tradie

If you live in Adelaide you’ve probably heard of, or even used Precise Plumbing. What you probably don’t know is that they also have an newly launched electrical contractor division, that is proving to be popular with businesses and residents of the city.

Precise Plumbing Pty Ltd has been operating in Adelaide for over 20 years. It was started to two young plumbers with a desire to bring high quality services to commercial, industrial and residential customers. They have now grown to one of the biggest plumber businesses in the state, with a load of vans on the road and providing services for every customer possible.

precise electrical adelaide

Recently they branched out and launched Precise Electrical Services. Similar to the plumbing business, Precise Electrical provide Adelaide electrician services for commercial, industrial and residential clients. Services include solar audits and installation, hot water services, LEDs and lighting, communications, and all other electrical contractor services.

They ensure their tradesman are highly qualified and experienced, and understand the need to not only provide a great service, but also friendly customer centric service. Precise also have a stand alone hot water service and repair business, Precise Hot Water.

You can view their locations below:
 Precise Electrical

Precise Hot Water

Precise Plumbing

Tronnixx – A new electronics startup from Adelaide, Australia

The global village these days means that pitching your product or service to the world is as easy as it’s ever been. However this doesn’t mean it’s actually easier to create a successful startup. The easy of exposure also means there is much more competition.


When James Livingstone and Brock Arabanoo from Adelaide in South Australia were discussing creating their own electronics retail business, the researched every possible sales available to get started. The considered starting a stand alone e-commerce store in Australia, resell to larger operations such as Harvey Norman or Kogan, or simply get started by selling on ebay. But these guys don’t think small. Armed with robust online marketing credentials, the startup Tronnixx opted for their first sales channel to be Amazon.com.

To date their decision to opt for the worlds largest online e-commerce platform has paid off in spades, with double digit growth since launch in late 2015.

Tronnixx sells consumer electronic products. Their first product, a quality wireless min speaker has been an instant hit.

They attribute their fast success with choosing a buyers market place, developing a quality product, competitive pricing, and great customer service. While they also have an online store, the decision to immediately list in a frenzied buyers market is the key.

Brock says “Why would you start anywhere else. Amazon is made to convert, and they have all the best tools. We can leverage that and build our brand, and our own properties will start to benefit and organically grow in the process”

Mayfair Plumbing Adelaide | Persistence and hard work paying off

It was back in the late 90’s I first discovered that plumbing was going to be my forte.  I first started doing work experience as a plumber while I was studying in high school, both in years 11 and 12 I completed 4 modules of work experience and also continued to do some paid work during my school holidays as a plumber’s laborer mostly digging holes and mixing concrete.  After successfully completing year 12 at Tyndale Christian School in Salisbury East I decided that I would enrol and attend a pre vocational course at TAFE in Regency Park in the field of Plumbing, Gas Fitting and Sheet Metal.

The TAFE course I enrolled in comprised of two six month modules, adelaide trade businessesfortunately I was placed into the plumbing course for the first six months of the year.  After having only completed three months of the six month module I was hand-picked out of the class of 60 students to start with a group training scheme and commence my apprenticeship as a plumber and gas fitter, the reason for my early selection was my high marks in written assignments, conscientiousness, reliability, a strong desire to learn and lead and the ability to excel in the practical projects which allowed me to stand out from the crowd.

I commenced my career as a 1st year apprentice plumber/gas fitter with one of Adelaide’s leading commercial plumbing firms Jordan Plumbing.  The location of the site I started my plumbing apprenticeship was Astoria Apartments in the East End of Adelaide.  It was a very daunting experience for me coming out of high school and moving into the construction industry which is one of the toughest, harshest climates to work in let alone a school leaver who’s worldly experiences are very limited. It was a sink or swim scenario, the first year of my apprenticeship was extremely tough working with men in their 50’s I was taught the old school way and there was absolutely zero tolerance, wow what an eye opener.

Although it was an extremely tough start to my career as a plumber/gas fitter it wasn’t long until I started to excel in my chosen field of plumbing and the managers at Jordan Plumbing started to notice.  I was put in charge of small projects as a 3rd year apprentice with tradesmen working under my direction and it was in my 4th year that I was made site foreman of a 5 storey apartment development in Adelaide’s CBD with at times 15 plus plumbers and apprentice’s under my direction.

After then completing my apprenticeship with Jordan Plumbing I continued on to be a site foreman and successfully directed some of Adelaide’s iconic developments such as the Women’s and Children’s Hospital Upgrades and AIR Apartments on Greenhill Road Eastwood to completion on time and under budget.  After many years of running projects out on site I was promoted into the office and given a more senior role where I started to estimate and control more of the financial aspects of the projects that were being completed.

Having then undertaken this more senior role as an estimator/site manager I then decided that I would like to attempt doing all of this work for myself and reap the financial rewards from all of my hard work.  I then proceeded to leave Jordan Plumbing and start my own business Mayfair Plumbing and Gasfitting.

Today I run one of Adelaide’s most competitively priced and customer focused plumbing maintenance business in Adelaide.  It was after these many years of hard and challenging experiences that has now allowed me to excel as a self-employed business owner providing un-paralleled service to the people of Adelaide day and night throughout SA as a licensed Master Plumber and Gas Fitter with Class B Electrical license.

dresses australia

Fame and Partners | Unique Formal, Prom, Wedding & Bridemaid Dress Maker

Fame and Partners is a relatively new addition to the fashion seen in Australia. The unique concept is the brain child of Nyree Corby, to bring fashion for formal, weddings and proms easily to young women in Australia and the USA. The online store provides a channel for young ladies to not only purchase, but personalise their formal, wedding, bridesmaid or prom dress.

The concept allows for girls to jump on the online dress store, and customise the look and feel of their purchase. The ideas means girls can feel comfortable in their look and they’re fashion can reflect their personality.

Fame and Partners also encourage girls to post mood boards to compare styles and trends. A very cool feature is also the clash feature where girls can find out if another girls has purchased the same dress for a formal or prom, ensuring they are not wearing the same dress as someone else.

Styles that the company sells include:

Fame and Partners is an example of a traditional industry idea evolving into a concept that provides a point of difference.