Fame and Partners is a relatively new addition to the fashion seen in Australia. The unique concept is the brain child of Nyree Corby, to bring fashion for formal, weddings and proms easily to young women in Australia and the USA. The online store provides a channel for young ladies to not only purchase, but personalise their formal, wedding, bridesmaid or prom dress.
The concept allows for girls to jump on the online dress store, and customise the look and feel of their purchase. The ideas means girls can feel comfortable in their look and they’re fashion can reflect their personality.
Fame and Partners also encourage girls to post mood boards to compare styles and trends. A very cool feature is also the clash feature where girls can find out if another girls has purchased the same dress for a formal or prom, ensuring they are not wearing the same dress as someone else.
Styles that the company sells include:
- wedding and bridesmaid gowns
- formal dresses
- dresses for proms
- strapless styles
- debutante gowns
- home coming
- red carpert
- party styles
Fame and Partners is an example of a traditional industry idea evolving into a concept that provides a point of difference.